Butterflies and Bad Ideas

I write words for a living. 

It's a pretty interesting thing to get paid to do something that a kid with a crayon could do. (No offense to my thousands of followers under the age of 5.) And more often than not, the kid with the crayon is way more creative than those of us getting paid are. 

Why? Because the creative process is hard when you're struggling with it. And kids are great at taking difficult things and making them way easy. They're awesome at removing all the superficial details and seeing life for the way it really is: completely weird and awesome.

But being creative for a living isn't hard the way biophysics is hard. It's hard because ideas - good ones - are elusive when you're struggling to find them (i.e., every.single.day.) It's like that old adage: The butterfly won't land on the buffalo that's chasing it, but when the buffalo falls asleep, the butterfly drinks wine. (I'm pretty sure it goes exactly like that.)

I get a lot of questions about the work I do from people who daydream about working in a Mad-Men-style ad agency, or as a freelancer like I do, so I thought I'd share a peek into a weekday in my life. 

Welcome to the glamorous creative process, i.e. the hunt for the Drunken Butterfly.

If you're on a smartphone, try viewing this bad boy sideways to get the full, glorious experience. 

If you're on a smartphone, try viewing this bad boy sideways to get the full, glorious experience.