I find what’s holding back growth, and build the right fix.
Sometimes the answer is a rebrand. Sometimes it’s a better sales motion, pricing strategy, customer journey, CRM, product experience or operating system. I work across those disciplines to solve the actual business problem rather than prescribe the same solution every time.
LOCATION
San Diego, CA
current role
Head of Growth, Steno.ai
I’m a growth strategist and operator with 20+ years of experience helping B2B and B2C companies identify what’s limiting growth and build the right solution. My background spans brand strategy, GTM, AI, product, customer experience, commerce and operations—giving me a broad toolkit for taking business problems from diagnosis through implementation.
Highlights:
Reduced CAC 83% while increasing GMV 102% and MRR 91%
Returned a $450M brand to growth after 2+ years of declining sales
Built and launched 16 retail boutiques across three markets
Led strategy at the #1 fastest-growing U.S. marketing firm
Increased mobile CR by 6%+ through new e-commerce experience
Drove +20% higher revenue vs. plan through integrated campaign
Increased web app CR by +1.8% through digital tooling
Achieved social engagement rates that 5X'd industry benchmarks
Generated 92% campaign awareness among target audience
Career Highlights
COO of Fast-Growing 2-Sided Marketplace
As Advisor + COO at PartyPlease, I oversaw end-to-end marketplace performance, running the company during the CEO's maternity leave and continued to lead product, operations, and finance after her return. As a result, GMV increased 102%, CAC reduced by 83%, and MRR increased by 91%.
Leader at #1 Fastest-Growing Agency in the Country
As Managing Director at the experiential agency Advoc8, I oversaw creative & business strategy for clients including Google, Amazon, YouTube, and Hilton. Under my leadership, Advoc8 was recognized as the fastest-growing agency in the country, 2nd fastest in the world (Adweek).
CEO of Venture-Backed Tech Startup
After identifying an unmet need through my retail consulting work, I founded Visavis, a B2B2C platform designed to help brands turn physical spaces into ongoing customer relationships. I built the product, positioning, pricing, GTM and sales motion, generating 40+ customer LOIs and a $180K+ ACV pipeline.
Spearheaded Global Retail Strategy for FTD
Faced with declining relevance and sales, I led research and strategy for the repositioning of the 100+ year-old, $450M FTD business. The strategy extended across brand, eCommerce, retail, customer experience and integrated marketing. A major Mother’s Day period delivered +20% revenue and +15% units vs. plan.
Scaled CorePower Yoga to 100+ studios
I planned, launched and operated 16 retail boutiques across San Diego, Washington, DC and Boston, using merchandising, customer experience, local marketing, staffing and operations as interconnected growth levers. I managed $1.4M+ in annual sales and helped drive 22% same-studio retail growth.
“If you’re looking for a remarkable leader, remarkable in that Seth Godin sense of truly worth remarking about; someone who’s so buttoned up that she’s always three steps ahead; someone who is so strategically astute that she makes marketers either uneasy or grateful; someone who knows what a groundbreaking idea is and knows how to deliver on it... you’ve found her.”
Skills & Certifications
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Market research
Market analysis
SWOT analyses
Business transformation
GTM strategy
Client relationship management
Growth strategies
Multi- and omini-channel commerce
Retail strategy
Brand, creative and experiential strategy
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Team leadership
Budget management
P&L ownership
Cross-functional collaboration
Change management
Mentorship
Emotional intelligence
MBSR techniques
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UX Design
UI Design
Design thinking
Visual identity development
Wireframing
Figma
Adobe Creative Suite
Canva
Squarespace
Sketchup
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Retail Operations
Visual merchandising
Digital merchandising
Pricing strategy
Promotions strategy
Direct response strategies
E-commerce platforms (ie, Shopify, Tapcart)
Inventory management
POS systems (ie, Stripe, Square)
Retail analaytics
QR technology
Facebook
Instagram
TikTok Shop
Loyalty programs & apps
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Product management
Wireframing
UX journey mapping
User flows
Prototyping (Figma)
No-code programming (Bubble, Webflow)
Roadmap planning
Product metrics analysis
User research
Flutter
React
Firebase
AWS
Cloudflare
DynamoDB
Github
Amplitude
Apple Developer
App Store Admin
Squarespace
Shopify
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Network building
Thought leadership
Community engagement
Stakeholder reporting & management
Trend analysis and reporting
Public speaking
Commercial acumen
Continuous appetite for learning
Certified Mindfulness-Based Stress Reduction (MBSR) Instructor
Certified 200hr RYT Yoga Instructor
Recognition
Best New Store
Received award for “Best New Store” (Bethesda Magazine, 2022) for the athleisure boutique Flex All Day. I oversaw every aspect of brand development & store planning including market research, visual identity, business plan, interior design, floorplanning and fixturing.
Best
Store
Accepted award for “Best Store” (DC Magazine, 2021) for the 20,000 sf multi-tenant concept store Concept 31/M. I oversaw the entire project including business plan, visual identity, environmental design, floorplanning, tenant acquisition, shareholder reporting and more.
Addy Award
I received a Silver ADDY for “Jump Into Bed With Stainmaster,” an experiential concept that turned a functional product benefit into live theater. I conceived the idea early in my career and became the youngest creative in Ohio to receive an ADDY at the time.
