Overview

As full-time COO at PartyPlease, Bridget oversaw end-to-end marketplace performance and drove a +102% increase in GMV. She ran the company during the CEO's maternity leave and continued to lead product, operations, and finance after her return, laying the foundation for scale.

Results

• Automated supply onboarding, reducing onboarding time by 99% and increasing supply by +108%

• Redesigned & implemented new platform UI resulting in +4% increase in conversion rate, 10% decrease in bounce rate

• Enabled a significant CAC reduction (83%) by increasing conversion rates through UI/UX, fee restructuring, and marketplace incentives

• Increased MRR by +91% through subscription growth and unlocking higher supply activation

• Implemented commitment fees, boosting lead quality & forecasting ability

• Closed the company's first influencer partnership, achieving over 500k unique impressions

• Led product feature development, including a planner dashboard for platform users to manage payouts and vendor payments, and an LLM-powered client intake tool to streamline lead capture and event details

• Strategically adjusted pricing to reduce friction on the demand side, resulting in a 60% lift in host conversion rate and +75% increase in blended marketplace conversion across both supply and demand

300+ Parties Planned and Counting