About Me

I’ve spent 20+ years helping companies grow, but I’ve never done it from just one perspective.

I’ve been a copywriter, creative director, brand strategist, product manager, retail operator, agency managing director, consultant, startup founder, COO and now Head of Growth at an AI company. On paper, that can look unusually broad. In practice, it’s become one of my biggest advantages.

Business problems rarely stay neatly inside one discipline. A company that thinks it needs more marketing may actually have a positioning problem. A sales problem may really be a customer journey or systems problem. A retention problem might start with the product. And sometimes the biggest growth opportunity is something entirely new: A new business model, partnership, product or way of reaching the customer.

That’s why I tend to start with diagnosis rather than a predetermined deliverable. The question I ask first:

What’s actually getting in the way of growth? Why? And which lever is most likely to change the outcome?

Depending on the answer, I might reposition a brand, redesign a customer journey, build a GTM strategy, rethink pricing, automate a sales motion with AI, improve onboarding, develop a new product, or build the operating systems needed to scale it. My background across brand, product, growth, technology, customer experience, commerce and operations means I can move between those areas seamlessly.

I’ve applied that approach in a lot of different environments. I helped reposition the 100+ year-old, $450M FTD business; launched and operated 16 retail boutiques for CorePower Yoga; led strategy at experiential agency Advoc8 for brands including Google, YouTube and Hilton; founded a B2B2C software company after identifying an unmet need through my consulting work; and helped drive +102% GMV, +91% MRR and -83% CAC at PartyPlease.

Today, I’m Head of Growth at Steno.ai, where my work spans GTM, positioning, pricing and packaging, product marketing, enterprise sales strategy, lifecycle, customer experience, revenue systems and AI-enabled automation. I also continue to work with companies through Regan Agency, helping founders and leadership teams identify their highest-leverage growth opportunities and actually build what comes next.

What ties all of it together is that I like complicated business problems—especially the ones where the answer isn’t immediately obvious. I’m equally comfortable digging into customer research and financial performance, shaping a positioning strategy, mapping a new sales system, working through a product experience, or figuring out how the idea actually gets implemented.

I’m less interested in staying in a lane than I am in finding the right answer.

Outside of work, I love interior design, vintage furniture, and exploring good stores, restaurants, and neighborhoods. When I’m not doing that, I’m usually with my husband and our pups just enjoying the San Diego sun.