Thought Leadership
Author: “From Consumers to Collaborators: The New Pillars of Commerce”
A long-form piece on the future of commerce as I see it. The TL;DR version:
1) Consumer brands capitalizing on Community, Co-creation and Play will enjoy unparalleled growth (and offer outsized returns to their investors) over the next 3-5 years.
2) Brands should be exploring tools that make executing on these 3 strategies easier and more effective. Digital Product Passports (DPPs), AR/VR, and blockchain technology are still underutilized today, but not for long.
3) "Loyalty" is not a box to be checked by launching a cookie-cutter program, but a metric that should be used to measure the ROI of your brand's Community, Co-creation and Play strategies.
Author: “Brand Book: The DIY Guide for Creating an Enduring, Effective Brand”
Independently wrote, designed and published an e-book teaching entrepreneurs how to build defensible brands for their companies. Download Brand Book here.
Featured Executive: Retail Brew
Featured in Retail Brew’s “Coworking” interview series. Read it here.
Speaker: Legal & General Investment Management (UK)
Invited to present her core convictions around the future of commerce in front of Legal & General’s Department of Retail Futures, which is an in-house team of technologists and strategists investing in emerging commerce. View the deck.
Speaker: Prince George’s County Department of Economic Development
Invited to present strategies for increasing foot traffic across PG County’s commercial districts. Audience included the Mayor of the county and directors of business development from each of the districts.
Speaker: Digital Marketing 101 for Small Businesses
At the inception of the covid-19 crisis, Bridget was invited to present to business operators in Washington DC’s busiest commercial district, Georgetown, around strategies for growing their businesses online. View the presentation on YouTube.
Apartment Therapy: 10 Heartwarming, Hilarious, and Horrifying IKEA Stories from Real Shoppers
Not exactly thought leadership, but if you’re looking for a laugh read Bridget’s harrowing tale. (See: “Flat-Packed”)
In addition to her contributions, Bridget has also built relationships with a vast network of other thought leaders spanning brand marketing, venture capital, and the startup ecosystem. This network inspires her daily and serves as a valuable resource for collaboration, insights, and business development.
