Different problems. Different levers. One goal: Growth.
A selection of companies I’ve helped grow through brand, GTM, product, customer experience, technology, retail and creative.
PartyPlease
Drove 102% increase in GMV and decreased CAC by 83% as COO for this party planning digital marketplace.
Steno.ai
Built growth systems across GTM, pricing, lifecycle, CRM, enterprise sales and AI automation to make an early-stage AI company’s revenue engine more scalable.
FTD
Repositioned a $450M legacy brand to help restore relevance, modernize the customer experience, and return the business to growth.
Visavis
Identified an unmet retail problem and built a B2B2C software company around it—from product and positioning through pricing, GTM and sales.
EuroBronze
Brand strategy, rebrand design, and studio experience design for a sunless tanning studio.
CorePower Yoga
Led national expansion & ongoing operations, growing sales year over year and scaling the company to over 100 studios.
Google - Privacy & Security Activation
Turned complex technology and policy topics into approachable live experiences designed to educate, engage and build trust with influential audiences.
Dairy Boy
A one-day experiential retail activation for the Dairy Boy brand, founded by influencer Paige Lorenze.
Serenity
A refreshed brand, website and user interface for an AI-powered environmental, health, and safety tracking platform built on ServiceNow.
ProFlowers
Launched campaigns & products that returned growth after 2 years of consecutive revenue and customer acquisition decline.
Concept 31/M
Launched 20,000sf multi-tenant concept store for one of DC’s most prolific developers, achieving $40k GMR within its first three months.
Hilton Hotels
Partnered with DoubleTree by Hilton, Zero G Kitchen and NASA to pioneer space innovation by baking the first cookie in outer space.
Sabre Hospitality
Consulted with luxury hotels by providing comprehensive audits of their e-commerce channels, and oversaw building the recommended tech products.
Riggs Park
Brand strategy, visual identity & placemaking for a DC community with a unique challenge.
Google - Civic Education Center
A long-term pop-up in Capitol Hill promoting civic education during an eventful election year.
Flex All Day
What started as an athleisure pop-up quickly grew to something bigger. Bridget led retail strategy, space planning, Shopify development and more.
Georgetown Flower Market
Brand & collateral design for Georgetown’s premiere outdoor floral market, launching 2026.
Boochcraft
Crafted an integrated marketing plan & core brand messaging on the heels of a national Whole Foods rollout.
Kimpton Hotels
Developed brand dashboards & customer journeys for various hotels in the portfolio.
Stainmaster
Launched a live bedroom experience on the back of a truck, decked out with snowy-white Stainmaster fabrics, in which actors drank red wine, jumped on the bed, and kicked their feet up.
Diem
A fitness-focused commerce experience that’s part store, part members club. The future of third spaces (in our humble opinion.)
Shield Pals
Integrated marketing plan and retail messaging for an innovative PPE brand and its brick-and-mortar store.
SoftBank
Worked with SoftBank to communicate their Japanese heritage and vision for innovation through technology.
Colorado Dept of Public Health
Garnered over 1 billion campaign impressions for a health & nutrition brand dedicated to educating low-income communities on how to eat healthier on a budget.
Vermont Dept of Health
Leveraged behavior change methodology to create an anti-drug campaign for teens, as well as a marijuana education campaign for parents.