Concept 31/M

 
 

From October 2020 through March 2022, Bridget oversaw the design, development, and operations of an experiential retail incubator in Washington, DC.

The store, named Concept 31/M for its location at the corner of 31st and M Streets, housed a variety of retail pop-ups from local, international, and digitally native brands, as well as a packed events schedule that encouraged shoppers to discover something new, and convening spaces for just hanging out with a coffee from the in-store coffee bar.

It also featured various art installations and experiential activations, creating shareable moments of surprise & delight throughout.

Bridget helped to execute the property owner’s vision to activate the vacant building, as well as testing her hypothesis that the store can, in fact, be a space for community as well as commerce.

Results:

  • $40k/mo ave. GMR

  • $170/sf in gross sales

  • 100+ brand partners on waiting list

  • Space leased to long-term tenant within 12 months

  • Won “Best of Washington” award for “Best Store”

  • 30+ local & national press hits