CorePower Yoga National Expansion

Bridget led the planning, buying, marketing and launch of 16 activewear boutiques across the country over the span of 3 years.

Serving as retail project lead during new studio builds, she oversaw fixture design, buying and merchandising, and promotional marketing and events.

Once each boutique opened, Bridget would transition to ongoing sales management for over $1.4 million in annual volume and consistently growing sales YOY. She also hired and trained 14 retail specialists who ran the day-to-day sales in the stores.

During this time, Bridget developed numerous processes, templates, and documentation for location openings, many of which are still used at CorePower Yoga today.

Her experience with CorePower Yoga gave Bridget a deep understanding of efficient & profitable market expansion for brick-and-mortar, and she was proud to help grow the company to 100+ studios and an acquisition.