Flex All Day Rebrand & Athleisure Store

Flex All Day started as a pop-up inside Bridget’s massive retail incubator, Concept 31/M, and soon grew to the point where owner, Sydney, knew she was ready for her own space.

Bridget was hired to design the new store in the Wildwood Shopping Center, and to also execute a complete overhaul of the Flex brand. She guided Sydney through the process of creating rock-solid financial projections for the business, right down to calculating the amount of product she’d need to meet her monthly sales goals, which we then translated into everything from her store layout to the fixtures we chose. We even designed the sticker packs she gives away to her customers!

Once the store was open, Bridget got to work building an e-commerce presence for the brand. She selected Shopify for the seamlessnes between online purchases & in-store POS, and proceeded to create a product merchandising strategy for Flex’s hundreds of SKUs. The resulting website is clean, efficient, and set up Sydney for years of future growth.

Get a glimpse at the entire process in the Brand Book we built for Flex All Day, here, or visit the Shopify website.

Awarded "Best New Store" by Bethesda Magazine