ProFlowers

 

Highlights

  • Spearheaded new mobile e-commerce experience that increased conversion rate by +6%

  • Launched Mother’s Day campaign that delivered +15% more units, +20% revenue, and +16% lower CPU than plan

  • Developed new “gift finder” tool on website driving +1.8% higher conversion

  • Ideated & launched various innovations, promotions, and strategic partnerships that returned the brand to growth after 2+ years of revenue & new customer acquisition decline

  • Confidently led 20+ member cross-functional creative team to fulfill unprecedented increases in demand across 5 peak holidays

Summary

ProFlowers, ProPlants, and Shari’s Berries brands rely greatly on predictable seasonality (helloooo, Mother’s Day), and when demand spikes – they need to deliver.

Bridget made this possible by planning and executing various brand and promotional assets for the portfolio, leveraging techniques of scarcity, celebrity, aspirational styling, and brand storytelling as appropriate. She also leveraged consumer insights to deliver innovative products and experiences to drive the business forward.

From a flower wall to celebrate a strategic movie partnership, to first-of-its-kind packaging that allowed ProFlowers to deliver bouquets and berries in the very same temperature-controlled box, Bridget mastered the art of planning under pressure (and for very, very high volumes of products).