Seasoned consultant with a background rooted in strategy, creative and product across retail, hospitality and tech verticals.
LOCATION
Washington, DC
current role
Principal Consultant, Regan Agency
Bridget is a strategic force, creative innovator, and empathetic leader with nearly two decades of comprehensive experience designing, operating, and consulting with B2C and B2B companies. Her proven track record of driving business transformation in organizations of all sizes has helped her achieve remarkable results throughout her career.
Highlights:
Decreased CAC by 83% in 6 months for digital marketplace
Won “Best Store” and “Best New Store” for retail experiences
Increased mobile CR by 6%+ through new e-commerce experience
Drove +20% higher revenue vs. plan through integrated campaign
Increased web app CR by +1.8% through digital tooling
Returned a $450M brand to growth after 2+ years of declining sales
Achieved social engagement rates that 5X'd industry benchmarks
Generated 92% campaign awareness among target audience
Career Highlights
COO of Fast-Growing 2-Sided Marketplace
As Advisor + COO at PartyPlease, Bridget oversaw end-to-end marketplace performance, running the company during the CEO's maternity leave and continued to lead product, operations, and finance after her return. As a result, GMV increased 102%, CAC reduced by 83%, and MRR increased by 91%.
Leader at #1 Fastest-Growing Agency in the Country
As Managing Director at the experiential agency Advoc8, Bridget oversaw creative & business strategy for clients including Google, Amazon, YouTube, and Hilton. Under her leadership, Advoc8 was recognized as the fastest-growing agency in the country, 2nd fastest in the world (Adweek).
CEO of Venture-Backed Tech Startup
After witnessing a painful market need through her consulting clients, Bridget took the matter into her own hands: In 2021 she launched the first community engagement platform built for retail stores, Visavis. Bridget oversaw all aspects of the business, including B2B sales, onboarding, and fundraising while building a talented team.
Spearheaded Global Retail Strategy for FTD
At FTD, Bridget developed a global retail repositioning strategy in which she developed a plan for transitioning FTD’s declining business into an omni-channel, experiential enterprise that blended the lines between e-commerce and IRL.
Scaled CorePower Yoga to 100+ studios
Bridget independently led the planning, launch, and ongoing operations of high-end retail boutiques across the country in her role of National Retail Developer for CorePower Yoga, managing over $1.4 in annual revenues and exceeding sales plans consistently year over year.
“If you’re looking for a remarkable leader, remarkable in that Seth Godin sense of truly worth remarking about; someone who’s so buttoned up that she’s always three steps ahead; someone who is so strategically astute that she makes marketers either uneasy or grateful; someone who knows what a groundbreaking idea is and knows how to deliver on it... you’ve found her.”
Skills & Certifications
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Market research
Market analysis
SWOT analyses
Business transformation
GTM strategy
Client relationship management
Growth strategies
Multi- and omini-channel commerce
Retail strategy
Brand, creative and experiential strategy
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Team leadership
Budget management
P&L ownership
Cross-functional collaboration
Change management
Mentorship
Emotional intelligence
MBSR techniques
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UX Design
UI Design
Design thinking
Visual identity development
Wireframing
Figma
Adobe Creative Suite
Canva
Squarespace
Sketchup
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Retail Operations
Visual merchandising
Digital merchandising
Pricing strategy
Promotions strategy
Direct response strategies
E-commerce platforms (ie, Shopify, Tapcart)
Inventory management
POS systems (ie, Stripe, Square)
Retail analaytics
QR technology
Facebook
Instagram
TikTok Shop
Loyalty programs & apps
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Product management
Wireframing
UX journey mapping
User flows
Prototyping (Figma)
No-code programming (Bubble, Webflow)
Roadmap planning
Product metrics analysis
User research
Flutter
React
Firebase
AWS
Cloudflare
DynamoDB
Github
Amplitude
Apple Developer
App Store Admin
Squarespace
Shopify
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Network building
Thought leadership
Community engagement
Stakeholder reporting & management
Trend analysis and reporting
Public speaking
Commercial acumen
Continuous appetite for learning
Certified Mindfulness-Based Stress Reduction (MBSR) Instructor
Certified 200hr RYT Yoga Instructor
Recognition
Best New Store
Received award for “Best New Store” (Bethesda Magazine, 2022) for the athleisure boutique Flex All Day. Bridget oversaw every aspect of brand development & store planning including market research, visual identity, business plan, interior design, floorplanning and fixturing.
Best
Store
Accepted award for “Best Store” (DC Magazine, 2021) for the 20,000 sf multi-tenant concept store Concept 31/M. Bridget oversaw the entire project including business plan, visual identity, environmental design, floorplanning, tenant acquisition, shareholder reporting and more.
Addy Award
Triumphing over hundreds of applicants in the state of Ohio to land this coveted internship at Doner, Bridget was recognized with a Silver Addy Award for her “Jump into Bed with Stainmaster” experiential activation. The award earned Bridget the additional accolade as the youngest creative in the state to receive an Addy at the time.
